My work

Productsup 

I produced a range of online content for the Berlin-based ecommerce SaaS platform Productsup.

I wrote blog posts, landing pages, emails, case studies and guides, and commissioned and edited other freelancers’ blog posts.

Climate change reversal tech

This client ran a B2B Christmas gift campaign. I wrote the copy for the landing page, order page, ‘Thank you’ page and transactional emails.

I also wrote the copy for certificates for companies that signed up, and announcement emails they could share with their employees.

 

Careers advice platform

I worked with a startup aiming to help young people find their preferred learning style and explore potential careers that match their interests.

I wrote website copy for their homepage, as well as UX copy for a quiz, career discovery pages and a members-only dashboard and learning hub.

 

Bright Data

Israeli IP proxy network Bright Data (formerly Luminati) hired me as a website copywriter and blog contributor.

I wrote posts about data harvesting, ad fraud and proxy networks. My website copy explained use cases, to target their buyer personas.

Data centre company

I produced the content for the brand new careers site of an anonymous data centre company. I also created a video voice-over script.

Now on a monthly retainer, I write human interest and news stories for its intranet.

 

Digital workplace software

A digital workplace sector client hired me to write a 3,500-word report on awards programmes and a 4,000-word white paper on digital workplaces.

I support them on an ongoing basis with ad hoc research and copywriting.

 

Minta 

Minta (Shopify SaaS) hired me to write blog posts for its website.

The blog posts describe the app’s features and educate store owners on best practices for promoting their products via video.

ProfitBricks

I worked with ProfitBricks (now part of 1&1 IONOS) to write ghostwritten blog posts, emails, ebooks, reports and case studies.

Themes I covered included the cloud and the Internet of Things.

 

Digital marketing agency

I provide ad hoc copywriting support for a local marketing agency and its clients.

Projects include website copy for a marketing event, blog posts and social media posts.

 

Fintech ecosystem 

A fintech company hired me, via Createwright, to write an 800-word thought leadership advertorial.

It covered trends in mobile payments and was published in a reputable industry publication.

 

StreamMind

StreamMind is a high tech software editor creating secure digital solutions for banks and other businesses.

They hired me, via Createwright, to write a product brochure to be downloaded from their website.

Fueled

Fueled, a mobile app design and development house, needed two sponsored articles about the latest trends in fashion app development.

Both features were published in Huffington Post.

Breckenridge 

Breckenridge is a digital marketing agency. I worked with them on in-house and client projects.

I produced SEO-driven blog posts, inbound marketing content, resources and landing pages.

AppLift & PubNative

Two mobile ad tech sister companies hired me to write blog posts, ebooks, infographics, case studies and how-to guides on mobile games marketing and native advertising.

Trademob

App marketing platform Trademob (Adikteev) hired me for blog posts, white papers and case studies.

One white paper was linked to by VentureBeat, GigaOm and Marketing Land.

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